Work Experience
​May 2023 - August 2023
IBM Marketing Professional Intern, Field Marketing
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Collaborated across Field Marketing (FM), Sales, and Analytics teams to align marketing initiatives and improve Client Interest (CI) conversion
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Created response-lead management (RLM) template for MCC community; developed seller enablement materials to improve sales to marketing communication
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Partnered with Automation FM team to assign 13 CIs for Evanta marketing event; rerouted and assigned CIs for flagship watsonx product to field sales, progressing 16 opportunities (100%) into the next sales stage (“working status”)
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Collaborated with IBM FMs to support CDO Summit booth to empower CIs with watsonx
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Proposed best practices and scalable approach to optimize lead follow-up process and increase seller/marketer productivity with automation; presented findings to MCC, 2k+ people via capstone project
June 2022 - August 2022
IBM Accelerate Program, Marketing and Communications
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Collaborated with diverse team to strategize, market, and problem solve weekly tasks
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Engaged with IBM professionals in high-tech digital world
August 2021 - Present
Digital Content Creator
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Partnered with 24 restaurants in the Greenwich, CT and Elon, NC, areas to identify promotional opportunities across three social media platforms
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Curated brand messages and expand restaurants’ customer base for over 700 followers
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Worked with restaurants one-on-one to discuss how to promote business through social media platforms